Noida (Hindi : नोएडा (Noeḍā)), short for the New Okhla Industrial Development Authority, is an area under the management of the New Okhla Industrial Development Authority (also called NOIDA). Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida Day". Sanjay Gandhi set it up as part of an urbanization thrust during the controversial.